Unlimited mobile data is back
The state of 4G pricing and spectrum usage — 2nd half 2016
Mobile data competitiveness metrics and insights from management consultants advising European operators. DFMonitor 6th release, covering European Union and OECD countries. Operated by Rewheel, since 2014.

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Who we are

The market is changing. In September 2016 as many as 29 operators sold unlimited 4G mobile data in 11 European Union and 3 non-EU OECD countries. While some of the unlimited smartphone plans come with tethering restrictions, many of them are genuinely unlimited. View and explore the public highlights of the mobile data competitiveness and spectrum metrics collected and crunched by our consultants.

Data cap and price metrics
Data usage metrics
Spectrum usage metrics
Top industry issues

The hottest topics - the neuralgic points - of the telecommunications industry currently are the re-emergence of unlimited mobile data and proliferation of mobile-first (mobile-centric) business models, zero-rating and regulations for mobile data roaming in the EU (roam like at home or RLAH). View the main metrics prepared by our consultants on these three hot topics.

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Mobile-first business models, key metrics and insights

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Zero-rating, key metrics and insights

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EU mobile data roaming, key metrics and insights

For clients: full release report

The metrics publicly peresented on DFMonitor are only a subset of all EU and OECD mobile data competitiveness and spectrum metrics and insights that our consultants have collected, crunched and analysed. There is much more metrics and deeper analysis available for our clients in the 2H 2016 DFMonitor-PRO release report.

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DFMonitor-PRO 2H 2016 release report

Country briefs

Links to country specific tariff price points, competitiveness metrics and insights

Austria Australia Belgium Bulgaria Canada
Switzerland Chile Cyprus Czech Republic Germany
Denmark Estonia Greece Spain Finland
France Croatia Hungary Ireland Israel
Iceland Italy Japan Korea Lithuania
Luxemburg Latvia Malta Mexico Netherlands
Norway New Zealand Poland Portugal Romania
Sweden Slovenia Slovak Republic Turkey United Kingdom
United States

Telco briefs

Links to telco group specific tariff price points, competitiveness metrics and insights

2degrees Accessindustries Altice AmericaMovil ATT
BCE Bezeq BITE BouyguesTelecom BritishTelecom
Cellcom CYTA DeutscheTelekom DNA eir
Elisa Entel Go GolanTelecom Hutchison
Libertyglobal Masmovil MTN Nos Novator
NTTdocomo Orange Partner Play Polkomtel
POSTLuxemburg PPF Primetel Proximus RCS-RDS
RogersCommunications Siminn SingTel SKTelecom Softbank
Spark Sunrise Swisscom TDC Tele2
TelecomItalia Telefonica TelekomAustria TelekomSlovenije Telemach
Telenor TeliaCompany Telstra Telus Turkcell
TurkTelekom Verizon VimpelCom Vivacom Vodafone
VodafoneHutchison VodafoneIceland WindHellas
Main brands: 2degrees, 3, A1, ATT, au, Avea, BASE, Bell, BITE, BouyguesTelecom, Cellcom, Claro, Cosmote, CYTA, Digi, DNA, EE, Elisa, Entel, FreeMobile, Go, GolanTelecom, HotMobile, ice, KPN, LMT, MEO, Meteor, Movistar, Mtel, MTN, Nos, Nova, NTTdocomo, O2, Olleh, Omnitel, Optus, Orange, Partner, Pelephone, Play, Plus, Post, Primetel, Proximus, Rogers, Salt, Saunalahti, SFR, Si.Mobil, Siminn, Softbank, Sonera, Spark, Sprint, Sunrise, Swisscom, T-Hrvatski, T-Mobile, Tango, Telcel, Tele2, TelekomSlovenije, Telemach, Telenor, Telia, Telstra, Telus, TIM, Turkcell, Tworld, Uplus, Verizon, VIP, Vivacom, Vodafone, Wind, WOM, Yoigo, YouSee
Sub brands: Amena, BASE, Ben, Bob, Boostmobile, BT, CBB, chess, Comviq, Cricket, dlgTele, emobile, Fido, giffgaff, Halebop, Hallon, Heyah, iWireless, Koodomobile, Masmovil, MetroPCS, Mobil, onecall, pmobile, Skinny, Sosh, TeleFinland, Telenet, Telering, Telfort, Telmore, TescoMobile, VirginMobile, wallamobile, yallo, yess, Ymobile, yooopi, Youphone
MVNO brands: 1und1, Alltele, Amaysim, Blackwireless, Boostmobile, Chilimobil, Coriolis, Credomobile, dodo, Exetel, Fullrate, Google, H2Owireless, Hello, Hofertelecom, idmobile, iPrimus, Joltmobile, Lapostemobile, LOLMobile, Lycamobile, Mobilevikings, moi, Multimedia, mycall, Net10wireless, Netia, NRJmobile, Pcmobile, PhoneBox, Plenti, Postemobile, Publicmobile, PureTalkUSA, RedBullmobile, Redpocketmobile, Republicwireless, Robinmobile, Rokmobile, Scarlet, SimpleMobile, Simply, Smartmobil, Straighttalk, Telcel, Tello, TPO, UPC, UPC-cablecom, vaya, Virginmedia, Virginmobile, VolMobile, Voo, yomojo, Youfone, Yourfone


Our consultants regularly write research notes and reports on various aspects of mobile data competitiveness and spectrum. DFMonitor published over 50 papers since 2014. The most valuable metrics and insights we reserve for our clients. Some topics are expolred in public research notes.

Featured insights:

The Commission proposed wholesale data roaming cap of €8.5/GB is anomalous and will distort competition in North-Eastern mobile markets where retail gigabyte prices are competitive
United Kingdom

October 2016
UPDATED with DG Competition's response to Rewheel's concerns. How low should the wholesale data roaming cap be in 2017 to avoid the distortion of competition in North-Eastern domestic mobile markets where retail gigabyte prices are competitive?

Finnish-like unlimited mobile data model now proliferating in Europe

[External post, Linkedin]
October 2016
Efficient use of radio spectrum resources: Elisa Finland is the world's most efficient operator in turning MHz-s into gigabytes. Elisa in Finland pumps 26 times as much gigabyte per MHz per population as Vodafone in Germany. Unlimited mobile data model spreading in Europe, increasing North-South tentions in the EU mobile data roam like at home debate.

Effective structural remedies for Hutchison-WIND 4 to 3 Italian mobile merger

September 2016
This research report was submitted to Commissioner Vestager and DG Competition on 30th May 2016, three months prior to the European Commission's announcment (link) of approving the merger subject to remedies.

Mobile data usage (gigabyte volume) in Finland is set to overtake fixed-line broadband usage in Germany in 2016

May 2016
In 2016 mobile data volume consumption per person in Finland is set to exceed fixed-line broadband volume consumption per person in Germany. Anecdotal evidence reported by WDR (German public media) indicated that younger users are frustrated by very restrictive smartphone plan volume caps.

Telenor Denmark – Turnaround strategy

April 2016
Telenor’s Danish strategy is in tatters. Telenor’s 4 to 3 consolidation attempt was blocked by the European Commission while its ‘me too’ strategy has been a failure dragging down its profitability. Can Telenor turn the business around and return to profitability?

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All research notes, reports and external articles citing DFMonitor


DFMonitor-PRO is a clients-only subscription service that complements DFMonitor's free charts, tables and insights by deeper and more extensive research reports. The reports are written by Rewheel's senior management consultants.

Comprehensive mobile data competitiveness metrics and insights for industry professionals.
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DFMonitor in the media
Our reports and insights are often cited by the internaional media. On the right hand side you can find a selection of articles that cited DFMonitor reports or contained commentary from our consultants.

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Articles citing DFMonitor (in-line with the DFMonitor insights)

Some organisations that have publicly referenced Rewheel/Digital Fuel Monitor research reports

Mobile data usage in Finland
Effectiveness of MVNO remedies
Tight oligopoly markets in EU28
EU's first 700 MHz spectrum auction
DFMonitor in the international media
Reducing Wireless Competition in Europe
The New York Times (editorial)

Mobile data strategy, competition
and network economics consultancy

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